AmaWaterways Names Janet Bava Chief Marketing Officer

AmaWaterways, a leader in active river cruising, has announced the expansion of its senior leadership team, naming Janet Bava chief marketing officer. Effective immediately, Bava will be responsible for the company’s strategic and tactical marketing areas with a special focus on working with travel partners to develop a more personalized approach to guest communication and lead generation.

River cruising continues to be one of the fastest growing segments in cruising” said Rudi Schreiner, president and co-owner of AmaWaterways. “Over the last several years, AmaWaterways has experienced tremendous growth, and we’re primed to welcome Janet to our team. Her focus on aligning all areas of our business will be key as we solidify our presence in evolving markets.

A skilled professional with more than 15 years of customer-centric marketing experience, Bava has a proven track record of driving business results through innovative campaigns and developing a highly personalized approach to CRM. Prior to joining AmaWaterways, Bava held senior marketing positions with Silversea Cruises, NBCUniversal and Royal Caribbean. “I am very excited to join the growing AmaWaterways family,” said Bava. “Rudi Schreiner, Kristin Karst and Gary Murphy have built an award-winning company with a reputation for innovation and impeccable customer service – two things that I am very passionate about.

This appointment comes at a time for the company, which is experiencing outstanding growth and expansion across all markets leading up to a record-breaking three new ships being introduced in 2019. AmaWaterways’ revolutionary ship, AmaMagna, will be twice the width of traditional European river cruise ships. Additionally, the line will introduce AmaMora, sister ship to AmaLea and AmaKristina, which will sail the Rhine river. AmaDouro, sister to AmaVida, will be a welcome addition to the Douro River as the region’s popularity continues to grow.

We’re thrilled to welcome Janet to our growing team, known for extraordinary passion and service,” said Kristin Karst, executive vice-president and co-owner of AmaWaterways. “There are so many new opportunities for her and the marketing team to explore that will enable us to introduce even more multi-generational families and active cruisers to our special brand of river cruising.

AmaWaterways, www.AmaWaterways.com

Costa Cruises Enters Tripartite Partnership for Asian Market

Costa Cruises has announced that it has entered its second tripartite partnership with the Singapore Tourism Board (STB) and Changi Airport Group (CAG). The three-year tripartite partnership will leverage Costa’s global presence, Singapore’s cruise hub status and Changi Airport’s air hub connectivity to further enhance Southeast Asia’s appeal as a cruise destination.

The partnership will see joint-marketing initiatives rolled out in different countries where Costa operates worldwide and includes creating attractive packages, especially for Costa’s guests. It is expected to bring in over 100,000 international fly-cruise visitors to Singapore over three years. Costa Cruises was the first cruise company in the world to start regular cruises in Asia back in 2006. Currently, four ships out of the 14 total of the Costa fleet are based in Asia year round. The Costa Fortuna is a ship with a total capacity of 3,470 guests, and currently deployed in the Far East will be homeported at Singapore from mid-Nov. 2018 to March 2019.

“Costa Cruises is a pioneering company in the cruise market, constantly innovating its product offer in order to deliver guests an unforgettable cruise holiday experience. We are thrilled to strengthen the opportunity to further develop such an exotic destination like Singapore, where Costa has a longstanding presence and which offer a big potential for the cruise holiday market thanks also to the presence of the international Changi Airport.” said Neil Palomba, President of Costa Cruises.

Singapore is a popular gateway to the Southeast Asian region for cruise visitors, due to its strategic location and leading air and cruise infrastructure. In 2017, Singapore welcomed 421 ship calls and logged a passenger throughput of 1.38 million. This represents an increase of 3 percent and 17 percent respectively over 2016 figures.

“STB is delighted to enter into another partnership with Costa Cruises and Changi Airport Group. Costa Cruises is a valued partner that has homeported out of Singapore for over 10 years. This latest collaboration will leverage Costa’s strong brand in key long-haul markets in Europe to further diversify our cruise visitor source markets, and strengthen Singapore’s position as the region’s homeport of choice,” said Yap Chin Siang, Assistant Chief Executive, Policy & Planning Group of STB.

Changi Airport Group’s Managing Director for Air Hub Development, Lim Ching Kiat said, “With Changi Airport’s strong air connectivity to more than 400 cities worldwide, Singapore is well-positioned to serve as a cruise hub for the region. We are excited to enter a second tripartite partnership with Costa Cruises and Singapore Tourism Board, as this will provide greater opportunity to grow the fly-cruise segment – part of our strategy to provide sustained growth for our partners and the Changi air hub.”

Costa Cruises, www.costacruises.com · Singapore Tourism Board, www.stb.gov.sg

St. Kitts Cruise Passenger Arrivals Exceed 1 Million for the First Time in the Islands History

The St. Kitts Tourism Authority and Ministry of Tourism have announced that St. Kitts received its millionth cruise passenger on July 16, 2018, reaching the key number of arrivals that gives the island marquee port status for the first time in its history.

“I am deeply gratified to welcome over one million cruise passengers to our shores as of today,” said the Hon. Mr. Lindsay F.P. Grant, Minister of Tourism, International Trade, Industry and Commerce. “It is particularly significant that this historic occasion is taking place now, as we have over two months left in the 2017-2018 cruise season to increase arrivals even further. Reaching this milestone at this point in time is truly a testament to the strength of our relationships with the cruise lines and to the continuing appeal of our tourism product.”

CEO of the St. Kitts Tourism Authority Ms. Racquel Brown added, “In the highly competitive Caribbean cruise marketplace, exceeding the million passenger mark for the first time is a highly significant achievement that is a direct result of our successful marketing strategy. Having reached this benchmark, St. Kitts is now considered by the cruise lines to be in the same elite port status category as much larger destinations in the region. Cruise passengers clearly enjoy our diverse range of activities and friendly, welcoming people, and we are working hard to ensure that we keep the ships and their guests returning to our shores.”

St. Kitts reached the one million cruise passenger mark with the arrival of guests from Royal Caribbean International’s Freedom of the Seas. The ship, which has a capacity of 3,782 guests at double occupancy, docked at the island’s Port Zante (pictured above) cruise pier at 8:00am. Tourism Minister Lindsay Grant led the welcome delegation and selected the millionth passenger upon disembarkation, who was treated to a complimentary ½ island tour. The historic occasion was further commemorated with special t-shirts given to arriving passengers and everyone being treated to an experience of the island’s culture with live performances by a steel pan band, masquerades and more in a grand celebration befitting the importance of the milestone.

“We are very pleased to be the cruise line that brought the millionth passenger to St. Kitts,” said Federico Gonzalez, Associate Vice President, Government Relations Latin America & Caribbean, Royal Caribbean Cruises Ltd. “The island is a long-time, valued industry partner that offers our guests the opportunity to expore lush natural beauty, rich heritage, a wide range of attractions. In addition, our parternship with the tourism team and their ongoing work to continually improve the infrastructure, services and amenities in St. Kitts showcases why it is one of ourdestinations of choice for our Caribbean itineraries.”

So far this season, the Royal Caribbean Cruises Ltd. cruise lines, Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises, have made a total of 102 port calls to St. Kitts, bringing over 350,000 cruise visitors to island. Including calls from all international cruise lines over the nine-month period from October 2017-June 2018, the total number of cruise ship calls into St. Kitts grew from 358 to 486 as compared to the same period from 2016-2017, an increase of over 35 percent.

St. Kitts Tourism Authority, www.stkittstourism.kn

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