Luxury cruise line rebrands its popular onboard lunch spot


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Holland America is restyling its popular Terrace Grill and rebranding it as “Dive-In at the Terrace Grill.” The outdoor bistro-style grill lunch spot will feature aboard 15 of its premium ships and will serve new signature burgers, hot dogs, and fries.

The new grill has already opened on the ms Eurodam, ms Amsterdam, and ms Maasdam, and will open on the remaining ships throughout summer 2014. The areas will be decorated with new Dive-In signage and décor.

“We’re always listening to our guests for ideas to evolve the dining experience on our ships with new concepts, and the Dive-In is an exciting enhancement to our culinary offerings,” said Richard Meadows, executive vice president of sales, marketing and guest programs for Holland America Line. “For a casual meal, Dive-In offers a delicious choice with a gourmet twist.”

All of the grill’s signature burgers are freshly made beef patties and feature Holland America Line’s secret Dive-In Sauce. Burger choices include The Gainer, which is served with a mound of crispy frizzled onions; The Cannonball with Gouda cheese, applewood smoked bacon and sweet caramelized onions; and The High-Dive with cheddar cheese. The menu also includes a chicken breast burger, a vegetarian burger with grilled portabella mushroom, and Nathan’s Famous all beef hot dogs.