European Waterways has announced savings on many remaining luxury 2016 barge departures including L’Art de Vivre and La Belle Epoque, cruising through the Burgundy region, and Anjodi and Clair de Lune, traveling the Canal du Midi. They are offering up to $2,500 off per cabin, with L’Art de Vivre and Anjodi also offering $8,000 off the whole boat charter price. Cruise rates are all-inclusive and on each hotel barge there is a crew that includes an English-speaking guide, master chef, hostesses and an experienced captain. Guests enjoy daily gourmet meals, fine wines, an open bar, spacious sun decks with spa pools, bicycles for independent exploration and daily escorted excursions including wine tastings.
“You couldn’t ask for a better time to visit France. Popular attractions are less crowded and the temperature is perfect for walking, cycling and sightseeing,” said Derek Banks, managing director of European Waterways. “Every cruise is an adventure of discovery. The Burgundy Canal, for example, winds through a land renowned for its vineyards, medieval towns, elegant châteaux, magnificent cathedrals, picturesque villages and wonderful local markets.”
Scenic Eclipse aims to take ocean cruising to a completely new level in terms of technology, size and luxury. Designed to deliver a truly once-in-a-lifetime experience for just 228 guests, Scenic Eclipse will sail the Americas, Antarctica, Europe and the Mediterranean, and the Arctic and Norwegian Fjords and is now open for 2018 maiden season reservations. Discover more and get a complimentary guide.
Seabourn is tempting travelers to discover its “Extraordinary Worlds”with a new visually-driven brand campaign that breaks traditional category conventions and strives to overcome “non-cruiser” consumer barriers.
“The ‘Extraordinary Worlds’ campaign is all-encompassing: telling the story of Seabourn by showcasing the range of our once-in-a-lifetime destinations along with our highly personalized service, impeccable cuisine, and distinctive all-inclusive environment,” said Richard Meadows, president of Seabourn. “As the pioneer of ultra-luxury, small-ship cruising, we are grateful for our strong following of loyal guests. This campaign will certainly inspire them as well as enticing new travelers who crave authentic and luxurious travel experiences to become Seabourn loyalists as well.”
“Extraordinary Worlds” embraces a visually-driven approach to branding. The dual-screen visual formula created for the campaign is a powerful yet playful way for Seabourn to show how its onboard amenities and on-shore experiences combine to create an unmatched luxury experience. Visual onboard and on-shore examples include a hot stone massage vs. New Zealand’s Moeraki Boulders, and champagne delivered by a dedicated sommelier vs. the waters of Skogafoss in Iceland.*
The “Extraordinary Worlds” campaign will also target an audience of highly affluent travelers, including those who have never cruised before. The integrated campaign will feature video, premiere print, mobile, digital display and social in the world’s most prestigious publications, including Condé Nast Traveler, Travel + Leisure, The Wall Street Journal and The New York Times, top trade publications, and with social media platforms including Instagram and Facebook.