AmaWaterways, a leader in active river cruising, has announced the expansion of its senior leadership team, naming Janet Bava chief marketing officer. Effective immediately, Bava will be responsible for the company’s strategic and tactical marketing areas with a special focus on working with travel partners to develop a more personalized approach to guest communication and lead generation.
“River cruising continues to be one of the fastest growing segments in cruising,” said Rudi Schreiner, president and co-owner of AmaWaterways. “Over the last several years, AmaWaterways has experienced tremendous growth, and we’re primed to welcome Janet to our team. Her focus on aligning all areas of our business will be key as we solidify our presence in evolving markets.”
A skilled professional with more than 15 years of customer-centric marketing experience, Bava has a proven track record of driving business results through innovative campaigns and developing a highly personalized approach to CRM. Prior to joining AmaWaterways, Bava held senior marketing positions with Silversea Cruises, NBCUniversal and Royal Caribbean. “I am very excited to join the growing AmaWaterways family,” said Bava. “Rudi Schreiner, Kristin Karst and Gary Murphy have built an award-winning company with a reputation for innovation and impeccable customer service – two things that I am very passionate about.”
This appointment comes at a time for the company, which is experiencing outstanding growth and expansion across all markets leading up to a record-breaking three new ships being introduced in 2019. AmaWaterways’ revolutionary ship, AmaMagna, will be twice the width of traditional European river cruise ships. Additionally, the line will introduce AmaMora, sister ship to AmaLea and AmaKristina, which will sail the Rhine river. AmaDouro, sister to AmaVida, will be a welcome addition to the Douro River as the region’s popularity continues to grow.
“We’re thrilled to welcome Janet to our growing team, known for extraordinary passion and service,” said Kristin Karst, executive vice-president and co-owner of AmaWaterways. “There are so many new opportunities for her and the marketing team to explore that will enable us to introduce even more multi-generational families and active cruisers to our special brand of river cruising.”